"This is how pop music should sound” something I’ve read a thousand times in reviews, feels kind of like a cop out and an easy / lazy thing to say but I’m going to have to bite the bullet and use it just this once, Jointpop’s double A-side is how pop music should sound.
The name’s a dead giveaway, there is no doubt Jointpop are self aware and fully acknowledge the cut of their jib. This is pure pop music for the riotous, the jaunty type and for people who just like a bit of fun with their musical entertainment.
A problem with this sort of genre is that it can be easily discarded or forgotten, fortunately for Jointpop they have significant quality’s that will likely (although not definitely, I haven’t had my copy for that long!) withstand multiple plays, that coupled with the unique vocal of Gary Hector provides the tracks with much needed character, even if sometimes I’m pushed to make out the lyrics.
Jovial and animated, I can only speculated what there live show would be like and if they’re ever in my area i'd definitely seek them out, hopefully they'll match the energy of the recorded medium.
Clearly I’m a fan but the key ingredient for any track to resonate with Joe Public is its main vocal hook, or in layman’s terms, is it sing-along-able? To which I answer, abundantly so.
4/5
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